Amb3e
Amb3e needed to change a behaviour. Most people didn't think twice about throwing small household electronics in the bin. The challenge was to make them stop, notice, and find the nearest e-waste collection point. Two 30-second television spots were produced to do that job.
Objective
To create a campaign that made recycling small electronics feel relevant and urgent to a general audience, without being preachy. The creative route was stop motion animation, giving life and personality to the objects themselves. A magic wand and a radio each go on their own journey through a shopping centre, navigating escalators, corridors, and car parks, until they find their way to a collection point. The objects became the protagonists of their own recycling story.
Results
Two stop motion television spots, each 30 seconds, produced at Young & Rubicam Lisbon in collaboration with a production company. The campaign was awarded 1st prize at ValorSul in 2009. Watch the films: vimeo.com/1210467240 and vimeo.com/1210476414
