Laudway
Laudway is a real estate developer based in Ericeira, building and selling luxury homes with high-end finishes, private pools, and sea views. The company needed a name, a brand, and a digital presence that reflected the quality and prestige of what they build. None of that existed yet.
Objective
To create a name and visual identity that communicated construction quality, prestige, and aesthetic sensibility from the first encounter. The name Laudway was developed from two concepts: laud, meaning to praise and recognise, and way, meaning path and approach. Together they define how the company works and what it stands for. The logo was built on simple, elegant letterforms, organised with balance and refinement to reflect the character of the brand.
Results
The identity gives Laudway a distinctive and coherent presence across every touchpoint. The website communicates both the beauty of Ericeira and the comfort of the homes, reinforcing the brand at the moment clients are closest to a decision. A brand guidelines document and email signature were developed to ensure consistent application across the organisation. A set of branded materials, including helmets and vests for site visits, pens, folders, key rings, and business cards, keeps the brand visible throughout the entire client relationship. When an external agency was later commissioned to produce a company brochure, Laudway brought me back as art director to oversee the work and keep it aligned with the brand.
